My post today is dedicated to other authors out in Etherland who are struggling to accomplish marketing tasks that seem insurmountable. You have to organize your tasks. I smile as I write this, because I have said this tens of thousands of times … Continue reading
Like Heracles, I had to perform a task that seemed almost impossible to fulfill: access and read about 500 book blogs. By the time I finished this marketing job, I was pretty punch-drunk. It took untold hours, and if at the … Continue reading
One of the most terrifying stories about Heracles was his battle against the Hydra, a thing of horror with the body of a serpent and many heads. (The number of the heads varies, according to which myth you read.) As soon as a head was … Continue reading
In The January 11, 2012 issue of The Wall Street Journal, Jeffrey A. Trachtenberg tells us about HarperCollins and its upcoming battle with the e-publishing company, Open Road Integrated Media. At stake is a crucial question for all publishers: “…whether … Continue reading
The publishing world has been in an uproar for the last few years over the supposed triumph of e-books over the printed books with which we are all familiar. Amongst the clamor of people who claim e-books are the future, … Continue reading